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    Listing Marketing Plan

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    listing marketing plan

    Listing Marketing Plan

    Selling a luxury property in Sonoma County isn’t just about putting it on the market—it’s about creating a tailored experience that attracts the right buyers and inspires action. As a top Sonoma Realtor with Healdsburg Luxury Living, REALTOR® & MBA Emily Martin blends deep local expertise, global marketing savvy, and a legacy of real estate excellence to deliver unmatched results.

    With a knack for captivating storytelling and an intimate understanding of the luxury lifestyle, Emily ensures every home’s unique story is told in a way that resonates with discerning buyers, driving both interest and offers.

    icon A Targeted Audience
    icon Luxury Print Collateral
    icon Digital Marketing Strategy
    icon Metrics That Matter
    icon Mailers to affluent target list

    Defining the Audience

    The first step is knowing who your buyer is. Emily analyzes buyer behavior, property type, and neighborhood appeal to pinpoint your target market. Whether it’s Bay Area tech executives, wine country investors, second home buyers, local buyers, or international buyers, she crafts campaigns that speak directly to them.

    Print Marketing Strategy

    Your property will be featured in high-quality print materials that elevate its image, including:

    • A Just Listed Postcard Mailer to a targeted list of potential buyers & top local residents.
    • A Coming Soon Listing letter sent to local neighbors announcing your listing
    • Feature spreads in the local Healdsburg Tribune newspaper print & online site.
    • Elegant property brochures for open houses & showings.
    • A Digital Story Book of your property with professional images.
    • Direct mail campaigns to targeted buyer segments and top local agents.

    Digital Marketing Strategy

    Emily creates a personalized plan with strategic timelines to build anticipation and drive interest from the moment your property hits the market.

    icons Professional
    photography & Video     Professional photography & cinematic video tours to bring your home to life.
    icons Drone photography
    & DRONE VIDEO     Drone photography to highlight views, acreage, and surrounding beauty.
    icons Targeted
    online ads     Targeted online ads on YouTube, Google, Facebook & Instagram
    icons Social media
    #1 INSTAGRAM ACCOUNT
    OF SONOMA REALTORS     Social media campaigns across Instagram, YouTube, LinkedIn, and Facebook
    icons Email marketing
    blasts TO 10K BAY AREA
    BUYERS     Weekly email list with marketing. Land listings to 10k + subscribers
    icons Blog Strategy ON
    HEALDSBUrG LUXURY LIVING     Publish SEO-optimized articles that feature your property.

    Why This strategy works for you

    Sonoma REALTOR® Emily Martin has not only the strategy, but the numbers to prove she can put your home in places that others can’t:

    As the top Instagram Realtor in Sonoma County, with over 6.2K engaged followers, Emily harnesses the power of social media campaigns across Instagram, YouTube, LinkedIn, and Facebook to connect your property with the right audience

    Social Media Reach by Channel: Social Media Reach by Channel:
    • With a deep-rooted understanding of the luxury lifestyle market with Luxury Sales & Buying Experience at Louis Vuitton, Tiffany & Bloomingdale’s Realtor & MBA, Emily offers a deep-rooted understanding of the luxury market from every angle.
    • Her expertise spans the full spectrum of luxury living—from high-end homes to elevated lifestyles, world-class travel, and beyond. Whether you’re buying or selling, Emily’s insight into luxury goods, marketing strategy, and the leisure lifestyle allows her to navigate the intricate world of real estate and the Healdsburg and Sonoma County luxury homes market with unmatched finesse.
    • Top Realtor in Sonoma’s Northern Wine Country in terms of unique digital marketing strategies (Instagram, YouTube)

    Metrics That Matter

    • Your marketing plan is backed by measurable results. Emily tracks and reports key metrics, such as the below.
    • During the listing you will get a weekly METRIC report
    icons Listing ad views & website traffic
    icons Video views & social media engagement
    icons Number of inquiries
    icons Number of Showings

    WEEKLY LISTING REPORT SENT TO CLIENTS

    • Each week you will receive a summary report of the online analytics.
    • Note below, Healdsburg Luxury Living generates almost as many views as Zillow.com due to our strong seo, blog content, and weekly email reach of 10K subscribers
    weekly listing report

    Strategic channels we use

    Your listing will be strategically distributed on:

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